Australia’s ad watchdog, the Advertising Standards Bureau has censored men’s magazine, “Zoo” for this Facebook post. The complaint read:
“The image, disturbing nature of having a disembodied woman and the offensive, clearly sexist and even abusive nature of some responses on a page being used to advertise this product should not be allowed. Both the pictures, the questions that are posed and the responses are regularly demeaning and unacceptable to women. Women are objectified and sexualised.”Advertising Standards Bureau
Just a few of the lovely comments on the post:
The Zoo magazine publisher, ACP argues, that the post is editorial material and not advertising. Adding that “(men’s) choice of Zoo magazine is for a purpose — to engage with content that doesn’t require too much thought.”You can decide based on their Facebook page.
Is a brand’s Facebook page content advertising or editorial?