Times are tough at the moment so why would a business invest in advertising, let alone search engine marketing?
Here are 5 powerful reasons why search engine marketing is the most essential form of advertising you can use. It has the potential to make a major change to your business.
So many companies spend huge advertising budgets on consumers who aren’t interested or aren’t actively searching to purchase their product. Then they expect near immediate results. General advertising might create some brand awareness, but does it result in leads? Does it generate sales and profit to pay for itself?
When someone goes actively looking for a product or service they do a little research. You can’t rely on outbound marketing methods the same way that worked ten years ago. Every day we receive general marketing messages in huge numbers. Usually we don’t take notice unless the message is exceptional or the message is on target. That is when we are interested in buying or researching that product. I would say that only 5% of bulk marketing messages are on target.
The difference is, that before search took off consumers were used to being blasted by all these general marketing messages. On average, we receive (or ignore) about 3,000 marketing messages every single day through email, direct mail, TV, radio, billboards and on nearly every web page we visit. And how many advertisements can you actually remember? One if you’re lucky? Nowadays when people want something they can go and find it themselves. They turn to search engines for general, unbiased information much like this blog.
You need to make sure your business is the one being found when your customers decide they are ready to buy your product.
So, on to the 5 reasons why SEO works and why you should start using SEO in your business right now.
1) It Saves Time
Most forms of marketing you have to spend lots of time on. Design the adverts, write the letters, do the telemarketing. With search engine marketing your prospects will literally come looking for you. Once you have an effective strategy in place you might still have to write the occasional article, however your prospects will come looking for you, saving you time and money.
2) The Quality of Lead is Better
It engages a different kind of customer, one who is ready to be contacted by you and find out more about your product. They’re going to feel more comfortable because they started the conversation and they chose to give you their details.
Aside from paid SEM, every dollar you spend on SEO will work to benefit you in the future. What do I mean by this? Well once you get that prime position in the search engines you will usually stay there for a while. Your ad doesn’t get automatically withdrawn when you stop paying or when the agreed period is over like with normal advertising. Even if your landing page is not 100% optimized your work on rankings will give you excellent traffic for the future. You are building the “Page Rank” or basically the level of respect and authoritativeness that Google assigns to your content. Results will continue to improve!
4) It increases website traffic
SEO is all about generating exposure to the right customers. While most SEO strategies use targeted keywords and appropriate website links, you could also use SEO to promote social pages. This creates strong back links for all of your online real estate. Traffic has a value, especially when it’s in a specialized area. It’s up to you to convert this traffic into sales.
5) Your Ad is Always Fresh
The huge advantage of SEO is that your ad is only served when a customer goes looking for your product. That means you don’t have to change your marketing message every 3 months like you would with a TV ad or other ad medium. Your ads don’t burn out as quickly and you can reduce the production costs. Instead you should put any saving here into optimizing fewer, more effective strategies so that they convert and generate great prospects.
That’s great but…
How do you do it? Well the purpose of this article is not to get technical, but instead provide you with the best general knowledge you would need to decide whether SEO advertising would work for you. I suggest hiring professionals, however be sure of one thing. Before you hire anyone, be sure that they focus on content, not rankings. SEO companies that focus on rankings alone are bound to fail, because this is out of line with Google’s intentions. Google intends to provide the most relevant “content” to searchers. If you focus on content the rankings will come!Read More